What we share
We share real client stories on this site and YouTube. This page explains where the numbers come from and what they mean.
A story may name the client and company, with their consent. It may show their market, time with us, ad spend, leads, sales or other results.
Where the numbers come from
Ad spend, lead counts and cost per lead can come from ad account data we hold or review. Some account data may cover time before we ran the ads.
Booked calls can come from sales and calendar records, when those tools were in use.
Clients usually supply their own counts of installs, quotes, sales, revenue and gross profit. We do not audit their books unless the story says we did. A reported result comes from what the client told us or shared from their records. Each result names the type of number and time span.
Sales are not profit
Revenue means sales before costs. Gross profit means sales less the direct costs the client used in their own math. Neither means audited net profit.
If we use the term tracked marketing contribution, it means reported sales or gross profit linked to the ads, less the stated ad spend and our fees for that same time. It may leave out labor, parts, overhead, tax, loan costs, return visits and other costs. Read the result to see which costs are included.
Client videos
Our client interviews are not scripted. Clients share their own views and results. They are or were paying clients. They chose to take part and were not paid extra to give a review.
Your results can differ
A past client result does not promise the same result for you. Your area, demand, budget, time, crew, prices and sales process all matter. So do follow-up, reviews, weather and changes to ad platforms.
We look at your market on the call. If we do not think the plan fits, we will tell you.
Our program guarantee
Our written program guarantee is separate from past client stories. It covers $1,000,000 collected from new generator jobs the program brings in within 12 months after launch. Fund the agreed ad plan, follow the sales process and meet the written requirements. If we fall short, we refund your original program fees in full. We explain the full terms before you join.
Our company stats
Site stats may count clients served, client videos or ad account data we have reviewed. Tracked or analyzed data does not mean we ran every ad or managed every dollar in that data.
We update these figures from time to time. Words such as about and symbols such as + show rounded figures. Company totals are not the results of one client.
Have a question?
Ask how a result was measured. Email [email protected].